While I admit that the iPhone is very "cool" device, it is not much more. The Apple marketing machine has done an excellent job at appealing to the masses, but for someone who wants a phone with email and a well integrated organizer, a Blackberry is hard to beat. I've outgrown the "look at me and my cool expensive new toy" phase. It wasn't long ago similar arguments were being made between the Blackberry and Palm Treo, and we all know who won that one.