That's what I paid. Some ppl are claiming that Rogers is selling them for $599 but as far as I know and have been told by Rogers corp stores it's $649 and only $599 with a new activation.

Also, some others have said they got Futureshop to match this $599 price. Not sure if they bought it outright there or actually did a new activation. If outright then Futureshop is getting the wool pulled over theirs eyes. Lol.