some people will pay ANYTHING to be exclusive.

just look at the people who are paying 40-50k markups on their GTR.

it's an amazing car and i'd love to own one.. but 40-50k above MSRP? no thanks.

but again, there will always be people who are willing to pay.

plus this ebay auction has made it onto all the big tech blogs.. it's gotten a ridiculous amount of exposure, which only adds to the hype/desire factor.