Cd, I think you are correct as I just received an offer in the mail from Rogers for a 7290 or 7100r for $99 and the offer ends November 15. Coincidence, I think not. Unfortunately I canot wait as my thumbwheel is not working properly on my 7280 so I've taken them up on their offer which probably means I would have to pay the full price(600+, just a guess) if I wanted the 8700. However I do recieve a free bluetooth headest so all is well.