Yeah, got it added first call. It's the same price as VZW's current BB unlimited data plan but has the BroadbandConnect Access feature included. So in reality, you are in essence "changing" your data plan from the BB unlimited data plan to the BB unlimited data plan w/BroadbandConnect Access, that's how it was explained to me. And believe me, if your rep is saying it is a business-only feature, he/she is either completely wrong, or a good deal of us snuck by this requirement. Keep trying, you may need to move up the hierarchy a bit and speak to someone with some clout.