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Old 03-07-2009, 08:34 AM   #10 (permalink)
rambo47
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These are special QR Codes, not traditional bar codes. They're big in Japan and have even started showing up on business cards. Nokia has had these scanners that work with the phone's camera on their N-series devices for a long time. Folks embed their personal info into a code, you scan it, and it's ready to add to your contacts list. Web pages, product information, even discount coupons can be embedded in these images. It's been a Nokia gimmick outside of Japan to a large extent, but QR Codes were starting to gain a little traction in the U.S. until this economic downturn but the kabosh on projects like this. Nokia was the leader and there was a possible ad campaign featuring QR Codes, a treasure hunt/scavenger hunts using them, and Nokia product give-aways. It still might happen, but there is less enthusiasm for it now that everyone's profit margin is slim or nonexistent.
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