it was 10 bucks when i first started. it went up to 15 when i got a winmo phone. then i started using text so my plan upped to 65 bucks. now it's 70 with my bb. 450 minutes is all i need as we all work and don't talk during the day. except for text. but then, who uses there phone anymore these days other then for a typewriter. having a phone to actually be used as a phone is a thing of the past these days.