That is about what you should expect for the newest one the Prime. To make sure you are getting the right one make sure you look for the one marked Prime. It will not be labeled Jawbone 3. However, it is the 3rd generation I believe. Retail is 129 or about I think.

I have the Prime but it is the first Jawbone I have owned. Always wanted one but couldn't get past all of the reviews complaining over fit issues. In my use, there are NO fit issues with the Prime. It fits snuggly and stays firmly in contact with the jaw. Without any ear loop it will stay in with normal activity, and with the earloop installed I can exercise with the darn thing and it will not move (not that I am going to actually exercise, but you get the point.)

I can't give comparision based on the other 2 previous models but I can say for me it was money well spent. (I could have bought a couple of them for the money I tossed at cheaper bt earpieces over the last couple of years).