I agree a little on the price but I still think its worth it though. I'll tell you how I apply it to my phone just in case you get another one.

When I apply it i use a spray bottle because i heard it was easier.
-Get fingers wet then peel the skin off then spray both the phone then the skin.
-Hold one end of the skin with wet fingers and place the other side you are laying down in place.
-You may have to lift it up and place it down a few times before you get it.
-Then roll the skin down so the water travels everywhere under the skin
-You may also have to lift and put down a few times here to. Just make sure its not sticking to the screen yet.
(you may see some bubbles under at this point and thats ok)
-Give the top a light spray.
-Then squeegie one side.
-lift up the other side one more time then roll it down again to make sure the water is all around.
(you may ned to spray a little bit under the skin again)
-Then squeegie it.

That is exactly how I do it so I tried to make it as simple and as detailed as possible. I have had it for years and have tried a few other companies to see which one is the best and I chose Phantom Skinz. Hope this works for ya!