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Old 12-19-2011, 06:40 PM   #1 (permalink)
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Default How would you market BB10?

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We all know than RIM need to market BB10 well if they want to survive the next year. So I was thinking about how they're going to market BB10 and the new smartphones. The advertisements for the PlayBook left a lot to be desired, because it didn't really hit the key points for me. For BB10 I'd love to see a very simple advert with a touchscreen BB and keyboard BB side by side, going through the great features that BB10 will hopefully bring;

+ A wealth of apps (via Android Player) - with focus on the current bestseller (2012's equivalent of Angry Birds)
+ Video calling (if BB10 doesn't have this, RIM might as well pack up)
+ 4G connectivity (will they beat Apple to market with this?)
+ Full web experience with the fastest browser on the market
+ Great games, like Need For Speed, running on a smartphone

The advert should, in my opinion, highlight everything that people love about the iPhone, but go on to say "and here's how we do it better", with the option of touch screen and full physical keyboard.

The slogan to cap it off? "Anything 'i' can do, we can do better".

What would you put in a BB10 commercial?
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