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Old 12-19-2011, 10:24 PM   #4 (permalink)
Dubdub
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Default Re: How would you market BB10?

A BB is not an iPhone and you cannot market it as such. Given this economy and this market, RIM needs to put is value out in front of them, not pull it behind.

In other words, RIM has to show the customer the value of owning the device.
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