In case you don't have IM or don't feel comfortable with that, here is something to look at. Click these in order using the track wheel

profiles icon--trackwheel
loud--trackwheel
edit--trackwheel
phone--trackwheel--edit
highlight tone and then push trackwheel
pick vibrate and ring option and then save.

It all depends on how you want all of you're sounds to be formatted. It's all a matter of prefrence.