So far pricing has been set at $30.00 per month for single users, and $24.99 for 2 or more users so it's by no means cheap with no activation fee.

This service is more expensive than a regular hosted Exchange and BES service, as plans can be had for as little as $19.98 including a hosted exchange mailbox.

This application is directly marketed to users that already have an Exchange Server, and simply need to add a few users to a BES and cannot justify the additional costs of attempting to bring a BES server in house.

This isn't meant to be a cheap alternative to a hosted exchange / bes solution, but rather help users and organizations that want / need a bes solution that MUST remain on their own Exchange Server.

I hope that clears the air..