I agree about the data pricing. I have 2 teenagers and a wife who want smartphones (iPhone or BlackBerry, depending on which one you ask). With voice plans, you simply add $10/month for each additional phone. Unfortunately, with data plans--you add the full price of the data plan (again). If I were to buy them all BlackBerry or iPhone devices, I'd pay $5000 in cell phone bills for 3 casual users over the next 2 years. I don't mind the price of the phones (even the iPhone), but I'm not willing to pay those data charges. As more consumers and families look at smartphones, I believe this will be the #1 road block. They need to offer discounted group rates on data.