Maybe it's because I'm a noob to BBs, but I don't get what the big deal is about this application. What does it do that's so special, and what does it do that I can't accomplish via a calendar event or a task. Obviously I'm missing something here, as it seem users have been wanting an app such as this. So, what am I missing that's so special about this application? TIA.

Edit: After thinking about it, I realized when thinking "profiles", I was thinking about something along the lines of a profile in say, XP, when you can set up different profiles for different users. Is the point of this program to control the SOUNDS? E.g, mute during a meeting, then switching back to the profile before the meeting? Something along those lines? Someone enlighten me.