The one thing I like about Sprint's plan is it is what it is and you know what you get. When I looked at ATT, what was hard to figure out what was what and to determine if you really got data or not, etc. I am sure that T-M's $9.99 plan is good, but you still need data on top of that, right? Seems like a lot of bait from the other carriers but this time Sprint is pretty clean.