All of this is getting blown out of proportion. I think the developer is just having trouble with the app. He is still supporting his other stuff extremely well. I emailed him two days ago and had a response in 3 hours. He "shoulda, coulda woulda" doesn't really matter. It's his/her app and they can do whatever they like. No use getting worked up over small details.
If you don't have B & WL try it out. It works. I'm on 1.27 and it's great. He's got the beta 1.28 for free until the end of the month AND it's a smart way to lock in the price of iCall when a decent version comes out. Handango sells B & WL for 9.35 so I assume that since iCall will be able to do so much more he/she will charge more for it than B&WL. Soleil Chapain (developer) already stated that it would be a free upgrade to iCall...just makes sense.
