I just got an email from my business rep for personal use:

Hi Mike. Good news. The Curve is scheduled to launch on May 9th, but I just got word that they are in the warehouse and I can order them now. For you the price will be $114.99 with a new 2 year contract. Here's the order form for you to fill out. Fax it back to me with a copy of your work ID when you are ready to order.

My company has a contract with Vzw so I think that is how I am eligible for personal order form.