Of course it's part of the plan. Quite brilliant actually. Why buy a $500 BlackBerry when you can get a $200 iPhone? I mean, all of us here and alot of the general public will catch on to this but you don't see an asterisk on Apple's website telling you how you're going to pay more more for that $200 iPhone in the long run.

Even at WWDC, they never got into specifics. They've come to light now...especially on mac sites... but people (yep, me included) will be pulling out their wallets come July 11th. I know I'm paying in the long run but I think most out there just think it's an 'amazing' deal to get an iPhone for $200 without thinking of the long term cost.