Sorry, but to me this sounds amazingly inane. "Social via Bluetooth" or "bluetooth instant messanging"??? Gee, bluetooth has a nominal range of about 30 feet. So, umm, if you're within 30 feet of them, is there a problem with just TALKING with them? I realize its not high-tech, but, it works pretty effectively and pretty foolproof.......

I'm afraid the biggest use I can see for this is junior high and high school kids trying to text each other in class when they're supposed to be paying attention to the teacher. Could be a good reason why phones like the Nokia N-gage gaming widget are supported and BlackBerry isn't. LOL