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Old 02-19-2014, 06:50 AM   #1 (permalink)
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Default Letter from Chen

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BlackBerry CEO, John Chen on T-Mobilexxx8217;s Anti-BlackBerry Campaign | Inside BlackBerry

Late last week, T-Mobile emailed an offer targeting BlackBerry users on its network asking them to switch their BlackBerry devices to a competitor’s smartphone. As we were never told of their plans in advance, I can only guess that T-Mobile thought its “great offer for BlackBerry customers” would be well received. T-Mobile could not have been more wrong.

I want to thank our loyal customers for your commitment to BlackBerry. By expressing your outrage directly to T-Mobile xxx8206;through tweets, calls and comments in the media and on blog posts, you sent a powerful message that T-Mobile could not ignore. Your partnership with our brand is appreciated by all of us at BlackBerry, and draws a sharp contrast with the behavior of our longtime business partner.

I can assure you that we are outraged too. What puzzles me more is that T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion.

To the BlackBerry user community, I want to extend our deepest gratitude. Yxxx8206;our passion motivates us every day as we navigate our turnaround. And for our loyal customers on the T-Mobile network, know that we have an offer in the works designed especially for you. Watch this space for an update very soon.

Finally, to T-Mobile, I would like to remind you that our long-standing partnership was once productive and profitable for both BlackBerry and T-Mobile. I hope we can find a way forward that allows us to serve our shared customers once again. Notwithstanding the current challenge, we remain very excited about BlackBerry’s future.

Source: blogs.blackberry.com
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Old 02-19-2014, 11:05 AM   #2 (permalink)
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Default Re: Letter from Chen

Response from T-Mobile

T-Mobile's full statement is below:

Customers can purchase some of the latest BlackBerry devices from T-Mobile; including the Q10 and Z10 that we have carried since they launched. They can buy and direct ship devices from more than 3,000 T-Mobile retail stores and as an additional courtesy to our BlackBerry customers, we will begin offering free expedited shipping of BlackBerry devices by Friday. Customers can also bring unlocked BlackBerry devices to T-Mobile. We are happy to be a BlackBerry partner and apologize for any confusion.
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Old 02-19-2014, 02:29 PM   #3 (permalink)
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Default Re: Letter from Chen

Hmmmm....BlackBerry was outraged.

Shocking!

And BB believes all fifteen BB customers sent a powerful message to that mean TMobile company. Yeah....
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Old 02-19-2014, 02:33 PM   #4 (permalink)
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Default Re: Letter from Chen

Quote:
Originally Posted by stevetaz View Post
Hmmmm....BlackBerry was outraged.

Shocking!

And BB believes all fifteen BB customers sent a powerful message to that mean TMobile company. Yeah....
Even if it was only one, the CEO still sent out a tweet. Though the CEO of TMob tweets everyone and their mother.
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