Welcome to the forums!
It could be the format is not recognized by Roxio. If it's already AVI/3GP/MP4 format then drop it directly onto the MicroSD rather than relying on Roxio. If it's another format, encoded with Divx/Xvid, or just not playing properly then use
Seabyrd's converter.
If you can post the error message it would be a bit more helpful to diagnose.