Get It Now may sound good, but it isn't all that.
Get It Now is a very basic Verizon tool to download "apps" to phones that don't use web browsers. It was on my Motorola flip phone that I used before my BB.
If you read the FAQ for Get It Now, it says it is for "Get It Now enabled phones" the BB is not a Get It Now enabled phone.
If you want to download apps from Verizon, use your web browser and point it to VZStart
if it isn't set as your home page. You can download apps from there.
Verizon also created an App Store app. I refuse to download it. Too many of these sites are creating app store apps: Blackberry, Crackberry, Handango, etc. Even though they are small, cumulatively they add up to taking up too much memory. IMHO, there should only be one app store that all sites should use.