Found the rebate on Crackberry. From reading the fine print on the rebate form, it appears to be an AT&T rebate that is available only to "Premier Websites". I guess Wirefly comes under that category.
(below from rebate form)
Purchases from National Retailers, Wal-Mart, Best Buy, Radio Shack, Samís Club, CompUSA, Costco, LetsTalk.com (Letís Talk, LLC) and R-Solutions/SC Kiosk retail locations are not eligible for this mail in rebate offer
You guys are absolutely right! I just checked out Wirefly as well and yep, they are selling the Bold with a 2-yr contract for $199. Their list prices\ is $299 less $100 rebate. And you can pick the exact same plans as in an AT&T store!
Was planning to pick up a second Bold this weekend. I think I'll print out the Wirefly offer to show to the authorized retailer I was planning to buy from and ask him if he can match it. If he can't (and I don't think he'll be able to get there), Wirefly, here I come! $199, how can you beat that?!