What is your question??? Are you asking if the Bold that is sold by Rogers suppose to have a SIM card with it? Rogers will provision you a card and place it in the box and if you already have one then they don't give you one. If you don't get one and don't have a previous one then you will have to go to a store to purchase and provision a number on it.
Considering they sell them for 45 CDN I am not sure what they make them for. I am sure it saves them a lot of money not handing one out every time.
I work for Rogers and every phone I've ever sold has come with a SIM card in the box. Usually we keep it if the customer is simply doing a hardware upgrade because they have no use for it, but if Rogers SENDS you a phone, it will come with a SIM card inside.