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Old 07-01-2005, 03:48 PM   #1 (permalink)
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This is a very silly question, but several users in my firm would like to know:
"Why do they call it a BlackBerry?" Of course, I get the typical, "it should have been called Blueberry..."

I'm trying to find the real reason behind the name. Can anyone help me out?


Old 07-01-2005, 04:02 PM   #2 (permalink)
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why should it be called a blueberry mine is black
Old 07-01-2005, 04:07 PM   #3 (permalink)
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The "Blueberry" name came about with the release of the 6280/7280/7510 as they were blue-ish in colour. "Cracberry" has also been used to descibe all Blackberry's due to their addictive nature. Like Dawg said my 7780 as well is black!
Old 07-01-2005, 05:25 PM   #4 (permalink)
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There is (was) an excellent thread about the origins of the BlackBerry name. Mark R. - do you still have the source around??
Old 07-01-2005, 05:53 PM   #5 (permalink)
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I think they had originally planned to call it Pocket Link but liked the name BlackBerry after doing some market research. They probably felt the BlackBerry name fit nicely because the devices were black and the word berry is generally recognized as something positive that people relate to.
Old 07-01-2005, 05:57 PM   #6 (permalink)
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I thought that all the "BlueBerries" are TMobile devices, and all the "BlackBerries" are everyone elses's devices. In one division in our company, they refer to "BlueBerries" as the international enabled ones, as that group has decided to standardize on Verizon, and they are all black, etc.
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Old 07-01-2005, 11:13 PM   #7 (permalink)
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Some Marketing company jokingly suggested that the keys looked like strawberry seeds, only it was black, and then it became the BlackBerry.

I can't remember where i read that though...
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