yes there is. an Admin that has been doing this for longer can better explain the process, but i will try and find the article. one sec.
look at the second post there, the one by T-Roy Wireless Application Push
Originally Posted by T Roy
Basically share research in motion directory under programfiles/common files
install 3rd part apps in program files/common files/research in motion/shared/application/<you app folder here>/
run program files/common files/research in motion/apploader/loader.exe /index
create new software configuration
access shared research in motion directory via unc path
create a new policy with disposition required (meaning software is required)
check application from the software configuration list
assign policy to the application with required disposition
assign software configuration to handheld.
or the RIM KB article BlackBerry Search Results