02-20-2008, 02:26 PM
Join Date: Oct 2007
Location: The Land of Ferraris, Moviestars, and Bumbs
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My perspective on this matter is this:
Blackberry's have always been known. Either mom/dad had one from the comany, it had a cool name (blackberry...who wouldn't like that? ha), or the name just became part of the booming wireless communications era since the start in mid-late 90's. A lot of people recognized the name blackberry, but most didn't know what it was. Until NOW. The marketing between RIM, carriers, and carrier sales reps, is fantastic (im glad to have been part of that)
Our era, especially with the demand for effective communication "on the go" between users, associates, internet, business, and just good old fun loving friends and family. Blackberry's design of the 8100 Pearl was introduced as a means to get these people what they want. The design was to catch the personal user's interest, then the trained sales reps come in to ensure that this device is what they'll need because it can... ... ... ... ...
and to also demonstrate what he/she said it can do, they'll show them with their personal blackberry cell phone. SOLD. after that, its been word of mouth, but not before the introduction of the 8800 series and the 8300 series. Now they'll have options to really fit their needs.
Just my opinion and observations though
When you turn on your phone, does it return the favor? Welcome to BlackBerry!