Jim Balsillie interview
RIM's Expanding Core is B2B - Balsillie
RIM's Expanding Core is B2B - Balsillie - Seeking Alpha
nice find. Its basically what has been discussed on this and many other boards. BlackBerry = Security and Business. Its a similar strategry to what Nextel did. Businesses pay more for phones, they pay more for service, and they stay customers. Before Nextel was purchased by Sprint, they easily had the highest ARPU of any wireless carrier. And they didnt have the billing issues as the consumer side.
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