I have tried sending binary sms to BB phones but the text gets delivered but the picture part of the message is never displayed. I am developing an application that allows picture messages to be delivered on all phones[most]. It works with other phones so far excluding BB. Can someone hep?

MMS requires data on BlackBerry.

Yup. With BlackBerrys there is no way around having a genuine BlackBerry data plan to get MMS, email, BB Messenger, etc. Unlike regular cellphones, BlackBerrys rely on a partnership between the carrier, RIM, and the device.

Maybe check out: How to use BlackBerry on Generic Data Plan - BlackBerryFAQ
It might illustrate the differences of what you can do on a legit BB data plan vs. a basic carrier (generic) plan.