Originally Posted by rambo47
RIM tried to push BBM as their own social media platform. Sad to see their desperation coupled with total cluelessness. Imagine a bunch of old guys, sitting around trying to figure out what all the kids were doing nowadays.
I have to disagree. While I believe RIM/BlackBerry made more than a few mistakes, the absence of active marketing on their part was one of the biggest. Maybe the first statement would better reflect what they have been trying to do with BBMM (BBM Music), or their Social Feeds direction when it first came out. I have yet to see or hear anything official from RIM that BBM is their equivalent to FB or Twitter, which it is not, as RIM puts out there own version of those apps.
An IM app is not a Social Media platform. Not even close. Even with the integration with various apps and BBM. I am starting to see a renewed effort by someone(s) at RIM. 'Love What You do', and the newest #BeBold suggests that you and I (read as the consumer) decides what they want out of their devices/experience as opposed to what they are letting us do with it, or showing us what it can do.
Reminds of a survey I did for RIM (actually most of them), specifically, the part where it asks if I would recommend BBM to anyone. I always answer the same; "No". If they do not have a BlackBerry then it's a moot point and if they do, it's like asking if I would recommend water to a fish.