If you are seeing the In and Out of holster settings, you are already in advanced.
From the home screen, you click on Profiles. At that point you should be presented with 5-6 profile presets, Quiet, Vibrate, Loud, Normal, etc.
Scroll down from there to Advanced to edit any of those.
Notifications are the same as the profile settings, different terms for the same thing.
We have pictures, clicky here (ain't that cool!): How do I edit my notification tones (profiles)? - BlackBerryFAQ