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Old 05-06-2006, 01:25 PM   #1 (permalink)
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BlackBerry 8180m camera phone by September?


I've been piecing various clues together and have come up with a speculative, but well-informed prediction.

Look for a camera-phone BlackBerry by this fall. I'll even predict a model name: BlackBerry 8180m. Carrier: Verizon Wireless.

First, I refer you to an interview BlackBerry-maker Research In Motion's co-CEO Mike Lazaridis granted to the Bloomberg News Service in late February.

"There's a lot of room for new stuff'' in the BlackBerry, Lazaridis told Bloomberg's Rebecca Barr in an interview at his headquarters in Waterloo, Ontario. "Adding multimedia technology is inevitable.''

OK, so now we know how BlackBerry execs are referring to this functionality: "multimedia."



Then, we have to think, well, OK, in which BlackBerry form-factor will camera- and perhaps some music- functionality- appear? Will it appear in the standard BlackBerry PDA factor? No, I think. That would be too much diffusion of BlackBerry's PDA identity.

What about in the cellphone form factor associated with the 7100 series? Now we're talking. The BlackBerry For Life section of the BlackBerry site doesn't show PDAs, but highlights more cell-like devices such as the Verizon BlackBerry 7130e. And at least the way RIM looks at it, multimedia is more of a consumer, "for life" amenity than a business tool.

But I don't think a new generation of BlackBerry multimedia phones will be tagged with the 7xxx series moniker. Not enough differentation there. Nor do I think the brand numbering will leap all the way to 9xxx. Call it a hunch, but after 9xxx you run out of easily brandable numbers. I don't see the far future as offering BlackBerry 10xxxs.

When you consider, though,that BlackBerry has achieved significant consumer identity with its 71xx series, and cutting-edge PDA recognition for its 8700s, it will be wise for them to combine the two in a branded BlackBerry 8xxx with a camera phone.

The BlackBerry camera phone won't be called the BlackBerry 8100, though. A snazzier selection of digits just has to do. How about 8180? The "8" - which connotes advancement - is highlighted.

A letter needs to be assigned to complete the brand name. Since Verizon is the strongest consumer BlackBerry partner, I believe this will be a Verizon product. But unlike some other carriers, Verizon has never insisted on a "v" as part of their BlackBerry phone nomenclature.

What letter, then? Can't use "C" as short for "camera phone." Cingular has the "C" locked in, and this phone may well be more than a camera phone.

Here, I map back to Lazaridis' statements about a "multimedia" phone being inevitable. This is a guy who knows branding, and you can bet the first multimedia BlackBerry will be branded very heavily. And what better way to brand it than with the letter "m?"

"M".. as in the BlackBerry 8180m multimedia phone?

I expect this by September in time for the fall gift rush- and a brag point for Mike and Jim Balsillie to talk up the potential for the next fiscal quarter.
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Old 05-06-2006, 03:04 PM   #2 (permalink)
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might want to post the link next time so people don't necessarily hammer you...

http://www.bbhub.com/2006/03/26/blac...-by-september/

pretty old article though. here's the original posting of it, to which i replied.

Blackberry 8180???
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Old 05-06-2006, 03:28 PM   #3 (permalink)
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Wirelessly posted (7250/4.1.0.268, Bell Mobility: BlackBerry7250/4.1.0 Profile/MIDP-2.0 Configuration/CLDC-1.1 VendorID/109)

I'd be very surprised if RIM were to launch another 71xx-form CDMA device prior to the release of an 87xx CDMA device. Not only surprised, but dissapointed. I think it is much more likely that the next Verizon device will be an 87xxe.

While I wouldn't preclude the inclusion of some multimedia features, I think that Push-to-Talk style functionality would be a more logical next step.
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Old 05-06-2006, 04:56 PM   #4 (permalink)
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camera would be nice
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Old 05-06-2006, 06:17 PM   #5 (permalink)
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Corporate purchasers (BB's primary market) don't look too fondly on cameras or MP3 players for security and productivity reasons. I wouldn't say never, but I don't think it is what their big users are looking for.
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Old 05-08-2006, 12:48 AM   #6 (permalink)
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Quote:
Originally Posted by Radio Flyer
Corporate purchasers (BB's primary market) don't look too fondly on cameras or MP3 players for security and productivity reasons. I wouldn't say never, but I don't think it is what their big users are looking for.
That's why Blackberry can offer phones with and without a camera. Those who want a camera can buy one with a camera and vice versa.
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