Data collection goes on all the time. From the those keyfobs many of use use in the grocery story, to what TV channels we watch, to what websites we visit. Without advertising, many services would either be very expensive, or simply won't exists at all. I would rather have ads tailored to my preferences, then a bunch of generic ads for male enhancement and women's makeup. And how many people here use gmail or the Google search engine. No worse then Android.
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