Those lawyers are quick and inventive. This was a release to help justify their already "locked down and strict" rules for letting people use whatever apps they want. So far they have been giving people the statement that "if apps don't pass their testing process for security and stability" they will not let you use them. Well, in doing so, they also didn't give the public or designers of said apps an avenue to take in order to get these apps certified and passed onto the customer. So, the lawyers were forced to design this procedural way for designers to submit their apps because had they not, there was a little bit of legal recourse in there for people to sue them (belive it or not). By putting this new plan in motion VZW has basically turned the tables back on everyone and if they choose to not let an app be usefull on their phones now they truly have a leg to stand on in terms of "blaming" the developer of the app whereas they didn't before. Not only that, but if they choose to now lock out all 3rd party apps completely until they pass these "new standards" they put into affect they can legally do so now as well. Gota love Verizon. I'm not saying that this new development is "bad", it might be a step in the right direction, but if they choose to use this in a "bad" way, they will use it as outlined above. I guess we'll have to wait and see.
Edit:
A little more info.
Verizon's Open Network Has Eyes On The Future - News and Analysis by PC Magazine
Seems the openness stems from them following Sprint's footsteps to keep from getting sued like Sprint did and lost and to also help them along on the PR side should they get involved with the 700MHz takeover... ermmm, bid when that happens.