Thread: MS buys Danger
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Old 02-11-2008, 04:17 PM   #7
ubizmo
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Quote:
Originally Posted by Sith_Apprentice View Post
on the makers of the Sidekick? Doubt that will help the sidekick sales... probably eliminate one of the competitors of the BB
But look at these numbers from December. Danger is still a long way from making a profit (although I'm sure T-mobile is making a nice piece of change on them), so why would MS buy up what looks like an ailing company? Sidekick sales have been good, from what I read, but Danger doesn't manufacture or sell the devices. They design and run the (excellent) OS that drives them, along with the backend servers that make it all work--unlike RIM, which is also in the handset business.

Perhaps--even though MS may deny this--they want to integrate Danger's fine UI with a Windows engine. The UI is a big deal. We can see how a lot of people love the iPhone's UI, despite the limitations of the device itself. This is an area where RIM could learn a few things.
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