[tsac]

Unfortunately it's very common of the current executive management of many many companies to totally ignore the obvious direction of the market and only look at the cost to continue development of the products. BB was the leader in cell phone security and once they move to all Android or even as reported drop all hardware you can bet they will end of gone. when companies' give big bonuses to the executives and other top leaders they get stupid to reality.
Another example is the telephone companies like Verizon and ATT. They made decisions to drop wireline service in favor of all cell service. One has to wonder why when so many low cost companies have popped up offering service at 1/3 the rates they have it would not wake them up to the direction of offerings.