Re: Discounted Classic?
Yes, I agree. However, if the goal of a company is to increase sales, then, increase sales. There are some things a company can do to increase sales but the absolute best way is price point. Advertising, managing headcount, re-structuring and all that stuff doesn't translate to increased sales. Sales are driven by a good product and we know BB has a good product AND sales are driven by price. The cost to buy and operate stimulate sales.