Well, to do it once, would be within the 14-day trial... and therefore free
You might decide you like it
You might also try CompanionLink tech support and see if they know what's happening.
Or try the ACT! 6 sync that's included in the BB Desktop Manager
As a thought, does this happen with ALL contacts?
Company, First name and Last name fields?
Are they there if you scroll down the Address Book? If so and you open the record, do they appear ok?
There might be something funny in the data... so might show something if you can limit it to specific contacts or fields