[ScOObydoo]

Consumers are fickle about picking people and products they consider "hot" -- or not. Hollywood and Madison Avenue hire and fire famous faces based on their "Q" score appeal with consumers. "Newsweek" rates presidents, politicians and pop princesses according to the latest "conventional wisdom." The ineffable traits that make someone, or something, a hit with consumers are a constant source of debate.

In 2005, consumers predict the biggest winner will be BlackBerry, the popular e-mail pager that's become must-have equipment for movers in Hollywood and Washington and on Wall Street. Addicted users refer to it as "CrackBerry."

BlackBerry is followed in the top five by NASCAR, Google, iPod and ABC's racy "Desperate Housewives," according to the Newsmaker Brands survey coming this week from image consultant Landor Associates and pollster Penn Schoen and Berland.

Low-cost airline JetBlue will be the "airline to beat in the domestic market" in 2005, the study predicts.

http://www.floridatoday.com/!NEWSROOM/moneystoryBMAIN0102HOTPICKS.htm

[DaBlack]

I like that term "CrackBerry"

[cjsalv63]

yes, the term is very accurate